2003 Simmons V (2003). Exploring inconsistent advice & practice: Part 3. British Journal of Midwifery, 11(9): 564-67.
This is the final in a series of three articles. The first two articles presented a primary research study which explored if, and why, inconsistent breastfeeding advice and practice existed amongst a group of midwives and health visitors. Findings demonstrated that this arose because of an inadequate and inappropriate knowledge base amongst some professionals, as well as the use of ineffective communication. This article discusses the challenge of providing effective communication and support to breastfeeding mothers. In doing so, it suggests some strategies that can support the health professional to deliver more consistent and effective care.